Companies or Organizations would like to see their products
grow and become a challenging brand in their area of market segment but in
other for them to achieve this after the initial trial of their products, there
is a need for Companies to encourage repeat purchases. This can be considered
by:
- Coupon: Coupons are note or a card which offers a specified discount or saving against specified goods/services. Companies can come out with a specified promotional method by indicating a certain amount of money off during the next purchase.
- Trade discount: By providing reduced prices to resellers so as they can buy large quantities of the products which can as well bring about a re-purchase.
- Free offers: It is a form of promotion used in attracting customer to a product as well as encouraging repeat purchase. By providing a method such as 'BUY TWO GET ONE FREE' could encourage repeat purchases as well as make the customers know the product.
- Low Product pricing : Companies should encourage product pricing to be cheaper maybe if the product(s) is/are new in the market so as customer will get attracted by its low price in which they can save money thereby encouraging repeat purchase of the product.
- Product quality: The originality, uniqueness of a product out in the market can help customers understand the quality of a product which are very good thereby opting customers go for a repeat purchase.
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